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Writer's pictureGeorge and Dan

VIVA Cruises Announces Exclusive Partnership with Wimbledon Players

European river cruise specialist, VIVA Cruises, has unveiled an exclusive partnership with high-profile tennis players competing at Wimbledon. This prestigious tournament, held from 1-14 July in London, will feature the “VIVA Cruises” logo prominently displayed on the iconic polo shirts worn by some of the players.



The partnership aims to attract tennis enthusiasts to the allure of European river cruising, one of the most delightful ways to explore the continent’s breathtaking destinations. By showcasing the “VIVA Cruises” logo on the players’ attire, VIVA Cruises is making its first major foray into the UK market.


Andrea Kruse, CEO of VIVA Cruises, expressed her excitement about the collaboration: “As the world’s top tennis players compete at Wimbledon, we’re proud to see some of them sporting our VIVA Cruises brand on their polos. Just as our river cruises offer a winning experience, we believe this partnership with players competing during Wimbledon is a match made in travel heaven – and hope to expand our partnership with them in the future.”


During the Wimbledon tournament, VIVA Cruises will enhance the onboard experience for guests on some of its most popular itineraries by serving quintessential British delicacies such as strawberries and cream and glasses of Pimm’s. These treats are included as part of VIVA Cruises’ signature VIVA All-Inclusive product, which covers all food and drinks on their cruises.


Founded in 2018 as the first in-house tour operator of Swiss shipping company Scylla AG, VIVA Cruises has rapidly expanded its fleet to eight ships sailing on major European rivers. The fleet includes VIVA ONE and VIVA TWO, with the third ship, VIVA ENJOY, set to launch at the end of this year. Additionally, VIVA Cruises will introduce new Douro itineraries aboard the newly built ship, PORTO MIRANTE, starting in May 2025.


Experience the luxury and excitement of European river cruising with VIVA Cruises, and enjoy a winning partnership that brings together the best of travel and world-class tennis.

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